Privacy Policy

Privacy Policy

About our Privacy Policy cares a lot about your privacy. We therefore only process data that we need for (improving) our services and handle the information we have collected about you and your use of our services with care. We never make your data available to third parties for commercial purposes.

This privacy policy applies to the use of the website and the services provided by The starting date for the validity of these conditions is 30/04/2009, with the publication of a new version the validity of all previous versions expires. This privacy policy describes what information about you is collected by us, what this information is used for and with whom and under what conditions this information may be shared with third parties. We also explain to you how we store your data and how we protect your data against misuse and what rights you have with regard to the personal data you provide to us.

If you have any questions about our privacy policy, please contact our contact person, you will find the contact details at the end of our privacy policy.

About data processing

Below you can read how we process your data, where we store it, which security techniques we use and for whom the data is visible.

Online store software


Our online store was developed with Lightspeed software. Personal data that you make available to us for the benefit of our services will be shared with this party. Lightspeed has access to your data to provide us with (technical) support, they will never use your data for any other purpose.

Lightspeed is obliged to take appropriate security measures based on the agreement we have concluded with them. These security measures consist of the application of SSL encryption and a strong password policy. Lightspeed uses cookies to collect technical information regarding your use of the software, no personal data is collected and/or stored.

Lightspeed reserves the right to share collected data within its own group to further improve services.

Email and Mailing Lists

E-mail advertising with registration for the newsletter

If you register for our newsletter, we will use the data required for this or separately provided by you to inform you on the basis of your consent in accordance with Art. 6 paragraph 1 S. 1 lit. a GDPR, to regularly send our e-mail newsletter. You can unsubscribe from the newsletter at any time by sending a message to the contact option described below. After unsubscription, we will delete your email address unless you have expressly consented to further use of your data or we reserve the right to further use data, which is legally permitted and about which we inform you in this statement.

Cookie statement

During a visit to our webshop and/or website of Firenze Bloemenatelier, `cookies` may be placed on the hard drive of your computer or mobile device. A cookie is a simple small text file that is sent by the server of our website and/or webshop (and/or Flash applications) when you consult our webshop or website pages. The cookies cannot be used to identify persons, a cookie can only identify a machine. More information about cookies can be found at:

What types of cookies does Firenze Bloemenatelier use

We will initially use the `First party cookies`. These are technical cookies that are mainly used by the visited website and/or webshop itself and which aim to make the website and/or webshop function optimally. For example: settings that the user has made during previous visits to the website and/or webshop, or: a pre-filled form with data that the user has made during previous visits. We also use a number of 'Third party cookies'. These are also technical cookies that do not originate from our website and/or webshop, but from a third party (e.g. an existing marketing or advertising plug-in; cookies coming from Facebook or Google Analytics), which have the purpose of providing us with information. about your browsing (surfing) behavior and about your technical data.

You can set your internet browser in such a way that such cookies are not accepted, then you will receive a warning when certain cookies are installed or that the cookies are subsequently removed from your hard drive. You can do this via the settings of your browser (via the help function). Keep in mind that certain graphic elements may not appear correctly, or that you will not be able to use certain applications.

How can you disable certain cookies

You can disable, delete or adjust the settings of the cookies yourself. However, you run the risk that our website and/or webshop no longer functions optimally. Would you still like to adjust the settings for the cookies? Then it is best to use the help function of your browser to change this.

Additional information about certain cookies

Google Analytics:

A cookie is placed by Google via our website and/or webshop, as part of their “Analytics” service. We use this service to specifically check and obtain reports on how our customers/visitors use the website and/or the webshop.

Google may in turn provide such information to third parties if Google is legally obliged to do so, or if third parties process the data on behalf of Google. We have no influence on this at all. We do not allow Google to use the obtained analytical information for other Google services.

Sociale media:

Our website and/or webshop contains buttons to promote (e.g. 'to like') or share (e.g. 'to tweet' or 'to share') various web pages on social networks such as Facebook, Instagram, Snapchat, Twitter, Google+, LinkedIn, etc. These buttons work by means of certain codes that come from Facebook or others. A cookie is then placed. We have no influence whatsoever on that.

In both cases, Google Analytics as well as all forms of social media, the collected information is anonymized as much as possible. Please note that the information will be transferred to; and is stored by Google and/or social media on their servers in the United States of America. The best-known forms of social media and Google strictly adhere to the Privacy Shield principles and are affiliated with the Privacy Shield program of the US Department of Commerce. In concrete terms, this means that there is an adequate level of protection with regard to the processing of any personal data.


We use the Mollie platform to process (part of) the payments in our online store. Mollie processes your name, address and residence details and your payment details such as your bank account or credit card number. Mollie has taken appropriate technical and organizational measures to protect your personal data. Mollie reserves the right to use your data to further improve the services and in this context to share (anonymized) data with third parties. All the above-mentioned guarantees with regard to the protection of your personal data also apply to the parts of Mollie's services for which they engage third parties. Mollie does not store your data for longer than is permitted by the legal periods.

External sales channels

We sell (some of) our items via the platform. If you place an order via this platform, will share your order and personal data with us. We use this information to process your order. We handle your data confidentially and have taken appropriate technical and organizational measures to protect your data against loss and unauthorized use.

Purpose of data processing

Personal data being processed

Firenze Bloemenatelier will process certain personal data about you, because you use our services on the webshop and/or website of Firenze Bloemenatelier, and/or because you fill in a contact form and/or register as a customer on the website and /or webshop of Firenze Bloemenatelier. Firenze Bloemenatelier will therefore process the following personal data:

- Your first and last name

- Your address details

- Your phone number

- Your email address

- Your IP address

Why Firenze Bloemenatelier needs your data

Firenze Bloemenatelier processes your personal data in order to be able to contact you by telephone if you so request, and/or to be able to contact you in writing (by e-mail and/or by post) if you cannot be reached by telephone.

In addition, Firenze Bloemenatelier can use your personal data in the context of executing an assignment agreement concluded with you, usually consisting of legal services.

How long Firenze Bloemenatelier keeps your data

Firenze Bloemenatelier does not store your personal data longer than is strictly necessary to realize the purposes for which your data is collected. Your data will not be kept for longer than one year if no agreement is concluded with you.

Share your data with others

Firenze Bloemenatelier will only provide your personal data to third parties if this is only necessary for the execution of the agreement with you, or to comply with a legal obligation.

Mapping your website/webshop visit

General visitor data is kept on both the Firenze Bloemenatelier website and webshop, including the IP address of your computer and the time of retrieval and data that your browser sends. This data will be used for analyzes of visit and click behavior on our website and/or webshop. Firenze Bloemenatelier uses this information to improve the functioning of the website and/or webshop. This data is anonymized as much as possible and is not provided to third parties.

Google Analytics

Firenze Bloemenatelier uses Google Analytics to keep track of how our customers/visitors use the website and/or webshop and how effective Firenze Bloemenatelier's Adwords ads are on Google search result pages. The information thus obtained, including the address of your computer (IP address), is transferred to and stored by Google on their servers in the United States of America. Read Google's privacy policy for more information. You will also find the privacy policy of Google Analytics here. Google uses this information to keep track of how our website is used, to be able to provide reports about the website and the webshop to Firenze Bloemenatelier and to provide its advertisers with information about the effectiveness of their campaigns. Google may provide this information to third parties if Google is legally obliged to do so, or insofar as these third parties process the information on behalf of Google. Firenze Bloemenatelier has no influence on this.

Firenze Bloemenatelier has not given Google permission to use Analytics information obtained through Firenze Bloemenatelier for other related Google services.

View, modify or delete data

You have the right to view, correct or delete your personal data. You can send a request for inspection, correction or deletion to [email protected]. Firenze Bloemenatelier will then respond to your request as soon as possible, but within four weeks.


Firenze Bloemenatelier takes the protection of your data very seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. The Firenze Bloemenatelier website and/or webshop uses a reliable SSL certificate to guarantee that your personal data does not fall into the wrong hands.

If you have the impression that your data is not properly secured or there are indications of misuse, or if you would like more information about the security of personal data collected by Firenze Bloemenatelier, please contact Firenze Bloemenatelier's customer service via our e-mail address. [email protected]. is a website of Firenze Bloemenatelier BV. as are a webshop of Firenze Bloemenatelier BV.


You can always report complaints to the Data Protection Authority. The address is Drukpersstraat 35, 1000 Brussels. The website is

Firenze Bloemenatelier BV can be reached as follows:

Firenze Bloemenatelier BV

Heidestatatiestraat 44

2920 (Heide) Kalmthout


E-mail: [email protected]

Phone number: 0032 3 658 26 00 (Tues to Sat. 09:00 – 18:00)

Company number: 0811.181.603

VAT number: BE0811.181.603

RPR (register of legal entities): Antwerp


Changes to the Privacy Policy

We reserve the right to change our privacy policy at any time. However, you will always find the most recent version on this page. If the new privacy policy has consequences for the way in which we process already collected data relating to you, we will inform you by e-mail.