Privacy Policy

Privacy Policy – Firenze Bloemenatelier (GDPR)

1. General

At Firenze Bloemenatelier we value your privacy. We only process personal data that is necessary for order processing, delivery, and customer service.

We never sell your data to third parties.


2. Data we collect

We may process the following personal data:

  • First and last name
  • Address details (billing & delivery)
  • Phone number
  • Email address
  • Order details (products, messages, delivery date)
  • IP address and browser data (security and analytics)

3. Purpose of processing

We use your data only for:

  • processing and delivering orders
  • communication regarding your order
  • customer support
  • payment and invoicing
  • legal obligations (accounting)
  • website security
  • improving our services

4. Legal basis (GDPR)

We process personal data based on:

  • performance of a contract
  • legal obligation
  • legitimate interest (security and improvement of services)

5. Data retention

We do not keep data longer than necessary:

  • no purchase data: max. 12 months
  • order & invoice data: 7 years (legal requirement)
  • customer service: up to 2 years after last contact
  • marketing data: until unsubscribe

6. Sharing data

We only share data when necessary:

  • Lightspeed (webshop platform)
  • Mollie (payments)
  • delivery partners
  • accounting services
  • external sales channels (e.g. Bol.com)

All partners act as data processors under GDPR agreements.

We never sell personal data.


7. Cookies

We use:

  • functional cookies
  • analytical cookies
  • security cookies

You can disable cookies in your browser settings.


8. Your rights

You have the right to:

  • access your data
  • correct your data
  • delete your data
  • restrict processing
  • object to processing
  • data portability

[email protected]
Response within 30 days.


9. Security

We apply appropriate security measures such as:

  • SSL encryption
  • secure Lightspeed environment
  • restricted access to data

10. Complaints

Complaints can be submitted to:

- Belgian Data Protection Authority
https://www.gegevensbeschermingsautoriteit.be


11. Contact

Firenze Bloemenatelier BV
Heidestatiestraat 44
2920 Kalmthout, Belgium

Email: [email protected]
Phone: +32 3658 26 00
Chat with Annelies on WhatsApp

12. Last update

Last updated: 14/05/2026